Once you’ve gone to the trouble of designing a website, the last thing you want to think about is redesigning it. However, in order to be successful with your online business, you’re going to need to stay on top of new trends, monitor how well your current design is doing and find ways to improve your business. In some cases, this means collecting information from analytics to see what you could be doing differently. This helps you create a site that is stronger and more effective. Let’s take a look at a few of the warning signs that your site may need a redesign.
1. Customer complaints. One of the most obvious hints that you need to redesign your site will be if you get consistent complaints. For example, if you get a lot of email about trying to locate specific products, or emails that state that your site is malfunctioning, hard to navigate or somehow offensive to the eye, this is a very good sign that you will need to go through a redesign.
2. Your sales figures are dropping. If you have noticed a drop in sales figures, and customers just don’t seem interested in what you have to offer, you may need to find a way to get their attention again. Highlighting different products is a great way to accomplish this, but it may not be enough. Sometimes, adding a completely new design or extra features is what it takes to get those sales figures back where they should be.
3. Your repeat business has declined. If your site always looks the same, this gives visitors the impression that you have nothing new to offer. We’re not saying that you need to completely redesign your site every month, but if it has been awhile, you should definitely consider making a change. Just remember to keep your branding intact when redesigning so you don’t lose all of that hard work you put into building up your brand.
4. Your error logs are showing an increase in broken images or links. It’s a good idea to go through your error logs periodically to see what is going wrong with your site. If you are seeing a lot of 404’s or “image does not exist,” this is a sign that there are a few things on your site that are not functioning as they should be. An redesign can address these issues.
5. You have not met your goals. Sometimes, when a site fails to perform as expected, design flaws may be to blame. A redesign can help you refocus your goals and find new ways of meeting them.
If you did not have a professional design the first time around, you may want to consider hiring a company to do the work for you. For website design in Canada, the Royal Atlantis Group is a great choice. They’ve worked with hundreds of companies to help them fine tune their internet presence and improve their sales.
Disclaimer: The information in this Press Release includes certain “forward-looking” statements within the meaning of the Safe Harbor provisions of Provincal and Federal Laws. The public is cautioned that such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties, including the future financial performance of the company. Although the company believes that the expectations reflected in its forward-looking statements are reasonable, it can give no assurance that such expectations or any of its forward-looking statements will provide to be correct. Factors that could cause results to differ include, but are not limited to successful performances of internal plans, the impact of competitors, and general economic risks and uncertainties.
For additional information on the website design and development services of Royal Atlantis Group, visit their website at www.royalatlantisgroup.com
royalatlantisgroup.com – website design and development company
What makes the internet marketing industry such an interesting one, is the fact that many of its characteristics are consistently changing as new and exciting Internet trends emerge over time.The Internet marketing industry has to grow and change along with the nature of websites and ecommerce.
There are a variety of different methods that can be explored when it comes to marketing an ecommerce website or niche website online, and each comes with its own unique set of advantages and disadvantages and its own specific price point. Some internet marketing methods are costly but quite effective, while others are inexpensive or even free and can be just as effective if not more so. When it comes to internet marketing, one of the most effective ways to attract visitors to a website is through search engine optimization or SEO, which involves optimizing a website for search engine friendliness in order to raise the website’s page rank and to attract more interest through organic searches.
One aspect of SEO involves one-way or inbound linking. Any time a website owner can convince another website to link to them, they will surely garner more traffic and attention than before. One way to create in-bound or incoming links to your website is to submit your website link to public directory websites like www.mediahp.com. Online directories like MediaHP allow website owners to create links back to their sites, and there are two very important advantages to doing this: First of all, the more inbound links that you create for your website, the more likely a search engine is to recognize your website as an authority website, raising your page rank for related searches, and attracting new visitors to your website accordingly. The second advantage is that many Internet surfers are using directories as a way to browse websites more easily than before, because they can choose a specific topic or subject and can rest assured that the websites displayed are all worth visiting and related to the category.
Website directories like MediaHP.com organize all of the links within their database into easy to maneuver categories that make them easier to find without having to deal with the hassle of keyword related searches. If you are creating a website about health and fitness, for example, it will be listed in the health and fitness category in the directory, and then fit into a smaller subcategory or several subcategories that explain exactly what type of health and fitness website you are running. This way, anyone who is looking for health and fitness websites can visit the health and fitness category on MediaHP.com, and will see your website listed as an authority website on the subject.
Directory websites like MediaHP.com do not charge anything for regular link submissions, but you can also list your website as a featured website for a nominal fee if you want to garner additional exposure beyond the scope of the regular category searches.
Creating inbound links in website directories all over the internet is a good way to attract new visitors to your website, both by giving Internet surfers another avenue to find you, and by attracting search engines and raising your search engine position accordingly. Simply put, inbound linking through website directories will increase your exposure by creating new avenues through which potential visitors can find you.
Disclaimer: The information in this Press Release includes certain “forward-looking” statements within the meaning of the Safe Harbor provisions of Provincal and Federal Laws. The public is cautioned that such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties, including the future financial performance of the company. Although the company believes that the expectations reflected in its forward-looking statements are reasonable, it can give no assurance that such expectations or any of its forward-looking statements will provide to be correct. Factors that could cause results to differ include, but are not limited to successful performances of internal plans, the impact of competitors, and general economic risks and uncertainties.
For additional information on the website design and development services of Royal Atlantis Group, visit their website at www.royalatlantisgroup.com
royalatlantisgroup.com – website design and development company
One of the hardest design feats to accomplish when building your website is making sure that it is user friendly. Here is a handy checklist that you can use to determine whether or not your site could use a little help.
1. How long does it take each page to load? Your pages should be loading in less than 3 to 5 seconds. Any longer and you could be losing visitors. Today’s web viewers want their information quickly and although most are using high speed internet, some web pages still take far too long to load. There are several ways to optimize your site to ensure that your pages load much more quickly.
2. How many navigation options do you have? Some viewers prefer to click on graphical buttons, some prefer text links. If you’re not offering both, you could be losing out on a big segment of your online audience. The best sites offer a few modes of navigation in order to appeal to everyone. That’s not to say that your site should be dripping with navigation options, but you should offer at least two methods of navigation on every page.
3. Is your site viewable in all browsers? A few years ago, it was acceptable to design for one browser, but now there are several on the market and each has a sizeable market share. You will need to make sure that your site loads properly in each one. This will require different coding in some cases, especially if you want the site to appear properly in browsers such as Safari and Opera. It’s easy to say that your visitor’s should just use the browser that you cater to, but in today’s market, that is just not feasible.
4. Is your site accessible to disabled surfers? Many site owners neglect to cater to the non-sighted and this can hurt their business. While these people may make up a small percentage of the web audience, it is important that you do not shut them out. By using the right image tags and site layouts you can ensure that everyone, regardless of their capabilities, will be able to enjoy and use your site.
5. Are you utilizing new technologies? Web design has jumped forward light years from where it was just a few years ago. These new technologies make it easier to keep your site updated and they make it easier for your visitors to browse your website. If you are not utilizing at least a few of these new technologies, you could be missing out on a lot of different benefits.
These are just a few indicators that you can use to determine how user friendly your site is. In many cases, you may need a little extra help to implement these changes. Royal Atlantis Group is a well known firm that provides website in the USA as well as custom programming. They can assist you in bringing your site up to date or help you create a new site that will be accessible to just about anyone.
Disclaimer: The information in this Press Release includes certain “forward-looking” statements within the meaning of the Safe Harbor provisions of Provincal and Federal Laws. The public is cautioned that such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties, including the future financial performance of the company. Although the company believes that the expectations reflected in its forward-looking statements are reasonable, it can give no assurance that such expectations or any of its forward-looking statements will provide to be correct. Factors that could cause results to differ include, but are not limited to successful performances of internal plans, the impact of competitors, and general economic risks and uncertainties.
For additional information on the website design and development services of Royal Atlantis Group, visit their website at www.royalatlantisgroup.com
royalatlantisgroup.com – website design and development company
