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Posts Tagged ‘Business Web Development’

How a Professional Web Development Company Can Help Your Business

Wednesday, November 24th, 2010
Siddhartha Roy Choudhury asked:




The World Wide Web is the backbone of any industry today. While even six or seven years ago, having a company website was the luxury of established names, today even the smallest of businesses have their own sites. Getting the help of an established web development company now a big part of setting up a business and is increasingly used even by home business owners, freelancers and individuals.

With technology being a part of our everyday lives, the World Wide Web has become a one stop shop for all our needs. From searching for a plumber to merchants and suppliers, everyone logs on to the net for information. So, why should your business be out of the loop? The advantages of business web development are many. Firstly, it provides clients with all the information they want and it can be perused at their leisure. Nobody wants to spend hours on the phone asking hundreds of questions about a company. It is much easier to get all the information from the website. Moreover, if a person wants to share that information with someone, all he or she has to do is pass the link on to the concerned person. This way, the other person gets a first hand knowledge off all that he or she wants to know.

Your website can easily be used as an efficient marketing tool. Why spend hours telling people about the advantages of your company? Put all the reasons on your website and just sit back as business pours in. Use the website to your advantage and tell prospective clients who you are, what you do, the areas you specialize in and the services you provide. The web development company handling your business can include a visual portfolio, which carries pictures of services that you have provided in the past or maybe your photos taken with satisfied customers. After all, a picture is worth a thousand words and it is sure to help the growth of your business. Moreover, since a website is accessible from any part of the world, it will help you in increasing your targeted market out of your local area and into other cities and possibly countries as well.

These days, having a well designed website assures prospective clients that you are a professional and boosts your image. Not having a website can make you look like an amateur and your business will not be taken seriously. Moreover, having a Contact Us section on the site will help you deal with client queries easily and more efficiently.

Having a web development company send an expert to build you a website also helps in creating your brochure via the site. Also, compared to traditional forms of advertising, it is much cheaper since the only payment will be made to the web development company. Once the site is finished, you will no longer need to print out endless catalogues or CDs to hand out to customers. Simply give them the link to your company website and let them browse through it. As you expand your business, you can add more information to the site and if needed, you can redesign it too.

So, it goes on to prove how hiring a professional web development company can help your business immensely.

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Blogging For Business Basics

Wednesday, November 24th, 2010
Chuck Jines asked:




Using WordPress as your small business web platform, combined with a sound understanding of basic SEO best practices, offers a cost cutting way to dramatically increase sales compared to advertising in newspapers, phone books, and other “old school” print media. More than that, having a website is owning your personal piece of cyber real-estate.

When you place a small ad in the newspaper or phone book you don’t own anything!

OK, so you spent money on a flashy new business website, but you can’t seem to find it on the internet… How do you get people to find your business website when there are so many other sites offering the same services or products? Before people can find your site, the search engines have to be able to find it first.

Free organic search engine traffic will not magically appear without some work; you have to optimize your website for the search engines. Because as many as 80% of all visitors come to a website by using search engines, optimizing your website is a must in achieving top 10 search listings.

SEO Basics: Chart Your Course, Then Set Sail

The first thing one needs to do before any blogging or business web development begins, is to define your purpose and objectives. Are you starting a personal blog for family and friends to share, making a political blog to speak your mind, or wanting to advertise your services and products with a business website? Are you just wanting to experiment, or are you in for the long haul?

This will help in deciding which path to take, free blog or self-hosted. Free blogs are adequate for fun hobby-blogging, but if you’re doing something serious you should probably self-host. That means you need to pay a small fee for hosting.

Choosing a Blog/Website Platform

Next, you will need to decide what web platform to use. Blogger, Typepad, or WordPress? For me, it’s WordPress all the way. I experimented with several platforms, and even attempted building my own blog with a web design software program called Frontpage.

After getting frustrated and spending more time doing web development rather than blogging, I broke down and tried WordPress. It was love at first sight.

Whatever blogging/web platform you decide to use, I recommend paying for a hosting service, especially if you are serious about blogging and in for the long haul. Don’t start a blog on the free end, and then end up paying for hosting, because you will have to start over with PageRank and traffic.

This was a major mistake that I made. I changed platforms and went from free to self-hosting several times. I wonder what my traffic and PageRank would have been if I had just started out years ago with WordPress on a paid hosting service?

Don’t make this costly mistake, pay for hosting. You can get hosting service for around $100 per year. Google AdSense will earn this money back in part, in total or will exceed this cost.

Choosing A Hosting Service

Do not waste your time with free website and free web hosting. I feel confident that any competent web developer, or SEO specialist will tell you the same thing. There are hundreds of hosting services to choose from, but I have found that BlueHost is the best, especially for WordPress users. BlueHost was made for WordPress users.

I have used BlueHost for the past two years and now have over 30 websites hosted with them; including this one. BlueHost is Cyber Smart!

Learning The Basics of Search Engine Optimization

The next important thing is learning the basics of SEO (Search Engine Optimization) before you post anything. How you set up and organize your blog or website from the beginning will affect everything else. For example, I spent several years blogging and building websites without knowing that I could change my permalink structure.

Even worse, I had no idea how important this is. You don’t have to be an expert, but do learn the basics before you begin. It will save you countless hours and headaches in the future.

After you have done your research, you’ll be on your way to the infinite world of cyberspace! Beam me up Scotty…

Web Marketing Long Term Strategy

Search engine optimization is a long term strategy. You’ll be successful if you:

* Structure your pages correctly and positioning your keywords in effective places

* Build a great site with unique content that other websites will want to link to

* Start blogging!

Register with a few top web directories, rss feed submission, and search engines. List your site on free local classifieds, and use social bookmarking. These are a few quick things you can do, but in the long run, quality unique content is the key. Within a few months you’ll start to see success. Be discovered.

If your customers can’t find you, then how can your business be successful? Proper SEO removes the obstructions that prevent your potential customers from ever seeing you or even knowing you exist. Having a website is one thing. Having a website that actually works for you is another.

Although no organization or individual can guarantee top listings in an organic search, I have had great success with the websites I’ve developed. Contact me today and start getting seen soon.

Beware of “Web Optimization Specialists” who promise to make your site number one in Google instantly. Unfortunately, the gorilla methods they employ usually violate search engine rules and can lead to you getting banned. And that is not good.

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Affordable Small Business Web Development

Wednesday, November 24th, 2010
Bryan Bell asked:




The reach of internet and accesses to the websites is increasing exponentially so much that it is now being considered a media equivalent to the print. The websites are a direct competition to the business directories. In case of a business directory a person has to conduct search on the basis of the sectors that are indexed on the basis of the alphabetical sequence or on the basis of the pre-decided sections. On the contrary the search becomes very easy if conducted through the search engines.

The websites have an edge above the print media not only because they are quicker but also because of the comfort level. While limited information is available in a print advertisement, the website can be loaded with a lot of relevant information.

The latest technology can equip the website to perform as a business representative round the clock 24/7. The prospective buyer can have accesses to the information any time of the day. This means that the small business need not employ a person to run from pillar to post to attend to the calls and achieve the sales targets. The infrastructure requirement for conducting business is highly reduced and consequently the expenses are also reduced.

It can be understood that earlier having a website was a bit expensive. This is not the case now because of many reasons. The technical developments have made the technology cheaper. There are many custom website designers and developers in the market and the ensuing competition among them has brought down the costing. The reach of the internet has increased the revenue generated by the website. This implies that the return on investment is also assured.

Customer care and satisfaction is the current mantra of every business identity. Every business wants to be the first to be contacted by the prospective buyer. The best way to be accessible by the prospective buyer and make him/her peruse your offer is through the website. Nowadays the buyers want the product or the service at their door step. The buyers also want the financial transactions to be completed as soon as possible without leaving the comfort of the home or office.

If one small business does not have a website it does not mean that the other small businesses are not going to have a website. Not having a custom website design means providing the competitors a vantage of forging ahead and providing extra services to your clients or customers.

Small business website development focuses on making the website accessible to maximum prospective buyers and increasing the traffic to the website through intelligent search engine optimization strategies. For this one needs to avail the services of a professional website design and development company.

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