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Posts Tagged ‘Challenges’

Outsource Your Website Design and Web Development Needs (Safely)

Saturday, September 25th, 2010
Craig Hall asked:




If you’re like most business owners you know that you need to have an internet presence in order to reach a more expansive audience. The problem is that you probably don’t have an unlimited budget with which to build your internet presence through avenues such as having a custom website designed, hiring a search engine marketing / optimization (SEM / SEO) expert, and paying for pay per click (PPC), blogging, article posting or banner ad marketing.

Well, the good news is that needing more services than one can afford in the general market is a very common issue. And like most common challenges in the business world, there are at least a few ways to get around this problem.

First, before you even begin searching for a web development or marketing firm you need to take the time to think through your precise needs. When looking to promote your business, information or services online some crucial questions you must ask yourself are:

1) What exactly will the main purpose of my website be (deliver information, increase local on-site sales, generate internet based sales, sell advertising, save money by enhancing the efficiency of your current site).
2) What size budget are you working with? Later in the article we will suggest a range of reputable providers who’s services range from very inexpensive to relatively costly. We’ll also note some of the differences in quality you can expect based on what you pay.
3) Have you thought through your service needs well enough to explain them to a competent designer or developer? Clearly understanding what you are looking will significantly increase the odds that you actually receive it. If you want a website developed, take the time to actually find similar sample sites you can send your web team to so they have an idea of what you want.

Because this holds true for just about any graphic design or website development services an employer (you) would need, most professional website design firms should actually provide you with a questionnaire or “creative brief” that will help you think through and then clearly state what you are looking for. Such briefs should ask you about your company, other designs you like, color schemes you prefer etc.

Secondly, now that you’ve thought through the services you require, it’s time to start looking for a suitable provider.

The good news is that there are literally thousands upon thousands of website design, graphic design, search engine marketing and SEO companies out there for you to choose from. Oh wait, maybe that’s the bad new… With so many providers in the market you might need some help finding the best web service provider for you.

Here are a few suggestions that will help you identify a company to start your design project with:

1) Check out Craigslist.org. Craigslist is the most active internet based classified ads website in existence. Because this site is free to use, and it receives literally billions of page views each month, a good number of national and local service provider advertise their services on it. Website design, graphic design and web development service providers can generally be found in the “Creative Services” or “Computer Services” sections on Craigslist.
2) Run a search for “XYZ directory” and you find websites that maintain extensive lists of whatever service providers you require. Note: replace the “XYZ” with the type of service you need. For example, you might search for “Website Designer Directory.”
3) If you’re not in the mood to do the research for yourself here are some reputable, and national, web development providers:

Logoworks.com : This firm is a well respected website and logo design firm. Their prices are on the high side but if you’re not too budget conscious you’ll find that they produce quality work. I’d probably go with them for medium scale jobs in the range of $5,000 to $10,000.

InkBlotDesignStudios.com : Ink Blot Design Studios is a national web development company that established itself by providing premium quality website and logo designs at wholesale prices. If you’re budget is between $39 and $5,000 then they are a great choice.

Volusion.com : These guys are for the big boys. Their logo designs alone cost around $600 (vs. $39 Logos from Ink Blot Design Studios and $299 Logos from Logoworks) and their template based websites can cost $3,000 (vs. $400 from other companies). However, if you are looking for prestige (a perfectly reasonable desire) and you’re willing to pay for it then this might be a no-brainer.

Of course, there are other options for outsourcing your design projects (guru.com, odesk.com etc) but we didn’t include a review of them here because of the frequency of complaints they receive from past clients who tried to hire really cheap workers from overseas and ended up getting burned out of their money. That’s not to say that you can’t find great service providers on sites like those; you can. You’ll just have to be extra cautious so that you don’t end up losing your money and/or being disappointed with the product you receive.

Final note, I didn’t talk specifically about SEO services much in this articles because you can find those same services from via the means suggested for finding website developers and logo designers. You can also check with the companies I mentioned above because some of them provide SEO and SEM services as well.

Good luck with your new website and/or graphic designs!

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Dealing With Some of the Outsourcing Challenges For Web Design, Development and Internet Marketing

Monday, September 20th, 2010
Vivek Merani asked:




Off-shore business is grabbing grounds gradually and companies are in fact saving on the bottom line by cutting costs. However there are few issues that are most often faced while getting services accomplished from a service provider or agency which is across shores. Here are some handy tips the areas which can be improved upon to overcome such difficulties.

Communication Barriers

Lack of communication can be said to be the major factor in bringing failure to some outsourcing projects. No doubt communication has become easy and can cost nearly nothing to interact seamlessly. However at the end of the day one is still dependent on the individuals on the other end their communication capabilities.

While dealing with the service provider, the clients should make sure that the requirements provided to them are detailed and well understood. If not, the work might not go as planned and at the time of the website, you might have a long list of things to do even beyond the timeline which was planned.

A good way to overcome this difficulty is to have as many voice interactions with the account manager who is servicing your account. Communicating only over email can bring out communication gaps.

Moreover, the language might also be an issue while communicating. Let us consider that you are sitting in the United States and your web solutions company is situated in India; there might be problem with understanding due to the difference in accent. In that case, it is advisable to go on a Live Chat which is always helpful. Even then if there is difficulties in making them understand, do a little research and send them samples of how you want your website to be. Make little efforts today and you can get great results tomorrow!

Ill defined acceptance criteria

Although there are various expectations that you might have from the Web Solutions Company you are hiring , but you might still be have doubts about the conditions in the contract provided. Thus there are some factors that you might ignore at the first place but create problems when questioned. Certain things need to be clearly mentioned in the contract before you signup.

The objective for the payments and the acceptance norms of the payments should be plainly displayed so that you do not have any problems while filling up the payment amount in the cheques. The process for managing work regarding defects or Change Requests should be clarified. This should be done so that the service providers do not throw tantrums if there arises some issues with the execution of the project. In case any target is missed by the service providers, the party that will decide on the payment withholding needs to be defined frankly. This will assure that the service providers will never make frequent errors and will be extra careful.
Involvement of the customers is important

It is often seen that once the client explains the requirements to the service provider, they develop the misconception that the work will be done. Ideally one should not really pull out of the progress tracking of the project and be updated with what is happening atleast on a weekly basis. This way, there will be less errors and would have less hassles at the time of project delivery. So it is prudent enough if you involve yourself in the project and keep yourself abreast with the ongoing development.

You might want to also list periodic updates in your service agreement at the outset with the service provider.

Issues with cultural differences

Cultural differences are sure to arise in case of off-shore business. Thus it needs to be made certain that the contact points between you and the service provider is cleared out for smooth execution of any project. It is preferable that you interact with the agency representatives well at the outset over the phone and emails to satisfy yourself that the difference is not too wide. For e.g. handing over a Search Engine Optimization project to a Chinese company may not be a good idea. There is such a big language gap that the only way that might help interacting is through Sign Language! That unfortunately is not an option if you are sitting a few thousand miles away..

Time differences and work ethics

Time differences between countries can be another factor in creating problems at work. For instance, if you are in Europe and your service provider is in India, there is a time difference of 3-5 hours. To tackle such problems, one has to adjust the timings accordingly and turn the problem into a void one. For this, you need to tell them your availability time during which they would easily be able to get in touch with you for sorting out problems or answering queries. If the time difference is more than 10 hours then ensure you have some kind of an overlap of atleast a few hours during the day so that you can atleast interact.

Also, try and get a grasp of the work ethics of the company you intend working with beforehand. It is important to see if they are forthcoming and pro-active. Companies or groups which are not are a big NO.

Working with an Organization or an individual?

Since outsourcing has become a lucrative opportunity in the developing countries, a lot of freelancers and fly-by-night operators have mushroomed. A lot of untrained and under qualified people could actually pose to be an organization. While you are outsourcing, it most recommended to go ahead with a company which has some proven credentials and verified references. If you are not sure about the credentials of an individual or a group of individuals, do not associate with them. You might end up throwing your money away and trying to press charges against the person but all in vain. Working with an organization on the other hand will be safer bet as a lot of your due-diligence is automatically done. You are already going to save money by working with an offshore provider, why get more greedy! Ask for some globally authenticated quality certifications – An ISO 9001 -2000 is an example.

If you think you have tackled all these points diligently, some of the Advantages of Outsourcing your project can be seen by clicking the link.

Outsourcing Web Development

All About Ecommerce Implementation

Saturday, August 21st, 2010
Albert Decruz asked:




New ways of doing business online are being market tested all the time, but consider these new possibilities with in a framework that minimizes risk for your business. E-commerce as well known as electronic commerce generally refers to selling your products and services over the Web. Electronic Commerce simply means buying and selling of goods and services across the Internet using web sites.

The benefits are often viewed from views such as benefits to organizations, benefits to consumers and benefits to the society at large. The benefits of E-Commerce for your include nominal costs, faster and more efficient processes and expanded markets. By using e-commerce solutions, you can offer customers convenient shopping methods, maintain strong customer relationships, and Stay competitive ahead. This is one of the easier methods to capture online customers.

The Asia Pacific is home to two-third of the world’s population presenting a large and lucrative e-commerce market. Some countries in the region have documented this opportunity and have taken the lead role and are now some of the influential in e-commerce from the world outlook. An ecommerce site can be as simple as a telephone index, can range all the way to a real time credit and processing site where customer can purchase downloadable goods and receive them on the spot.

The region being so diverse in many aspects presents certain challenges in the implementation of a successful e-commerce strategy. In spite of these challenges there are economies in the region that are so well advanced in the deployment of e-commerce strategies while at the same there are still economies in the region that are yet to fully enjoy the benefits of e-commerce in either the supply and consumption chain. The available evidence suggests that there is indeed a divide emerging between Asia Pacific member countries in so far as e-commerce initiatives are concerned.

E-Business is the formation of new, and the redesigning of obtainable value chains and business procedures by way of the application of information technology. E-Business is actually more than e-commerce. It in turn expands the extent of e-commerce to change the company and the industry itself.

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