Once you’ve gone to the trouble of designing a website, the last thing you want to think about is redesigning it. However, in order to be successful with your online business, you’re going to need to stay on top of new trends, monitor how well your current design is doing and find ways to improve your business. In some cases, this means collecting information from analytics to see what you could be doing differently. This helps you create a site that is stronger and more effective. Let’s take a look at a few of the warning signs that your site may need a redesign.
1. Customer complaints. One of the most obvious hints that you need to redesign your site will be if you get consistent complaints. For example, if you get a lot of email about trying to locate specific products, or emails that state that your site is malfunctioning, hard to navigate or somehow offensive to the eye, this is a very good sign that you will need to go through a redesign.
2. Your sales figures are dropping. If you have noticed a drop in sales figures, and customers just don’t seem interested in what you have to offer, you may need to find a way to get their attention again. Highlighting different products is a great way to accomplish this, but it may not be enough. Sometimes, adding a completely new design or extra features is what it takes to get those sales figures back where they should be.
3. Your repeat business has declined. If your site always looks the same, this gives visitors the impression that you have nothing new to offer. We’re not saying that you need to completely redesign your site every month, but if it has been awhile, you should definitely consider making a change. Just remember to keep your branding intact when redesigning so you don’t lose all of that hard work you put into building up your brand.
4. Your error logs are showing an increase in broken images or links. It’s a good idea to go through your error logs periodically to see what is going wrong with your site. If you are seeing a lot of 404’s or “image does not exist,” this is a sign that there are a few things on your site that are not functioning as they should be. An redesign can address these issues.
5. You have not met your goals. Sometimes, when a site fails to perform as expected, design flaws may be to blame. A redesign can help you refocus your goals and find new ways of meeting them.
If you did not have a professional design the first time around, you may want to consider hiring a company to do the work for you. For website design in Canada, the Royal Atlantis Group is a great choice. They’ve worked with hundreds of companies to help them fine tune their internet presence and improve their sales.
Disclaimer: The information in this Press Release includes certain “forward-looking” statements within the meaning of the Safe Harbor provisions of Provincal and Federal Laws. The public is cautioned that such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties, including the future financial performance of the company. Although the company believes that the expectations reflected in its forward-looking statements are reasonable, it can give no assurance that such expectations or any of its forward-looking statements will provide to be correct. Factors that could cause results to differ include, but are not limited to successful performances of internal plans, the impact of competitors, and general economic risks and uncertainties.
For additional information on the website design and development services of Royal Atlantis Group, visit their website at www.royalatlantisgroup.com
royalatlantisgroup.com – website design and development company
These days, websites are the first face of businesses and a major interface for most business transactions. Gone are the days when a business had to be located in the city center or high-traffic, commercial area in order to be successful. A well-designed website can make or break a business, more so for online sales businesses.
Several design aspects of the website affect the appeal and usability of the website and result in higher or lower traffic. Making sure that a website is appealing and easy to navigate is of prime importance. A professional web development company is well aware of the latest technologies and impact of web designs, web development language, programming, and other aspects. Professional web developers can determine the impact of having or not having a big-size image in the first page or including a banner on the last page of the website.
Professional web designers take easy navigation, search ability, legibility, and appeal into consideration while designing a website. If a website offers easy ways to search and store one’s information and easy ways to obtain information without making customers travel through mazes, such a website will likely be more popular. Also, several other factors, like screen resolution, translation of the content into different languages, web-safe fonts, image loading time, and upload and download speed need to be taken into consideration in designing a website. And, all these affect the traffic on the website and thus affect the business. Thus, professional web development plays a key role in business development.
The other aspects that a professional web development company takes into consideration are the accessibility of a website during a search. Every website wants to be listed high in a search result; however, what differentiates the high rankers from the last-option websites is search engine optimization and easy availability of keywords to search spiders. This optimization needs to be incorporated at the design level in naming the pages, headings, site maps, and well-arranged page flow. Professional web development plays a big role in this area.
If the website allows for online sale of products, then security and safety aspects are of great importance. A professional web development company will ensure good integration of the payment and sales interfaces with the website. They ensure customer information and products databases are secure, credit card information is safe, prevent hacking or leakage of data, and prevent fraud. These aspects need to be incorporated at the design level in order to work optimally, and a professional web development company can be relied upon in this direction.
Also, in case of online sales websites, customers add and remove items from their carts, block items for later purchase, keep some items in their watch list, and generally have their login accounts on the website. These operations need to be incorporated smoothly so the customer does not lose information or have to repeat searching for products. Easy navigation is every web browser’s dream, and a professional web development company can do more than this to delight the customer through an appealing website design that helps in business development.
The programming language and the HTML coding used for designing a website are key ingredients of any customized website. The website should be accessible to all the prospective buyers and for this should be compatible with the software used by the server and concerned databases. Incompatibility in this matter could lead to difficulty at downloading of the website. A professional website designer is adept at using the programming languages and the HTML codes to create an attractive website that is easy to download and easy to navigate through.
Gone are the days when a website was merely a status symbol. The taut competition among businesses and their websites have made the website a very important part of any business. Nowadays a website is not only a bridge between the buyer and the seller but also a road that can draw the traffic of clicks by prospective buyers.
If all the elements, like combination of right key words and links are taken into consideration, by a search engine the website is sure to feature top on the first page of the search engines. A custom web design is dependent on these elements for search engine optimization strategies. Featuring on the top of list is the slot for which the websites vie with each other because this invites the largest number of clicks of a buyer who is searching for what he/she needs through any website. A professional web designer takes care that the website is not stuffed with the key words and limits its density. If the website is found to be stuffed with key words, there is a possibility of the website being penalized or even being banned by the search engine.
What after clicks? Once the buyer has clicked the website URL and on the first page, it is the speed of downloading, layout, web design, images, animations, easy navigation, product description and finally secured financial transaction that can convert a prospective buyer into a buyer. The lighter the website faster is the download. The layout should be simple and not confusing for the visitor. The visitor should be able to easily navigate through the website and also be able to reach the final product description page within 3 clicks. The deeper is the product description page, lesser becomes the enthusiasm in buying the product. The product description needs to be in detail along with its pricing. Most of the times the data pertaining to transfer of money needs to be confidential and if this information goes in wrong hands it is possible the buyer may be robbed of all the money in that bank account. There is a chance of the credit card or the debit card being misused. The buyer needs to be assured about the confidentiality of the username and password.
Getting a professional to get a custom web design and development assures high return on investment. In these times of competition where every single buyer is crucial for the success of business, a customized web development services becomes inevitable.
