Once you’ve gone to the trouble of designing a website, the last thing you want to think about is redesigning it. However, in order to be successful with your online business, you’re going to need to stay on top of new trends, monitor how well your current design is doing and find ways to improve your business. In some cases, this means collecting information from analytics to see what you could be doing differently. This helps you create a site that is stronger and more effective. Let’s take a look at a few of the warning signs that your site may need a redesign.
1. Customer complaints. One of the most obvious hints that you need to redesign your site will be if you get consistent complaints. For example, if you get a lot of email about trying to locate specific products, or emails that state that your site is malfunctioning, hard to navigate or somehow offensive to the eye, this is a very good sign that you will need to go through a redesign.
2. Your sales figures are dropping. If you have noticed a drop in sales figures, and customers just don’t seem interested in what you have to offer, you may need to find a way to get their attention again. Highlighting different products is a great way to accomplish this, but it may not be enough. Sometimes, adding a completely new design or extra features is what it takes to get those sales figures back where they should be.
3. Your repeat business has declined. If your site always looks the same, this gives visitors the impression that you have nothing new to offer. We’re not saying that you need to completely redesign your site every month, but if it has been awhile, you should definitely consider making a change. Just remember to keep your branding intact when redesigning so you don’t lose all of that hard work you put into building up your brand.
4. Your error logs are showing an increase in broken images or links. It’s a good idea to go through your error logs periodically to see what is going wrong with your site. If you are seeing a lot of 404’s or “image does not exist,” this is a sign that there are a few things on your site that are not functioning as they should be. An redesign can address these issues.
5. You have not met your goals. Sometimes, when a site fails to perform as expected, design flaws may be to blame. A redesign can help you refocus your goals and find new ways of meeting them.
If you did not have a professional design the first time around, you may want to consider hiring a company to do the work for you. For website design in Canada, the Royal Atlantis Group is a great choice. They’ve worked with hundreds of companies to help them fine tune their internet presence and improve their sales.
Disclaimer: The information in this Press Release includes certain “forward-looking” statements within the meaning of the Safe Harbor provisions of Provincal and Federal Laws. The public is cautioned that such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties, including the future financial performance of the company. Although the company believes that the expectations reflected in its forward-looking statements are reasonable, it can give no assurance that such expectations or any of its forward-looking statements will provide to be correct. Factors that could cause results to differ include, but are not limited to successful performances of internal plans, the impact of competitors, and general economic risks and uncertainties.
For additional information on the website design and development services of Royal Atlantis Group, visit their website at www.royalatlantisgroup.com
royalatlantisgroup.com – website design and development company
Ever wonder why the World Wide Web is still a growing industry despite the recent downfall in the economy? That why on earth many are still earning over the Web despite the obvious Recession? I mean, even major worldwide companies had to close down because of it.
Well, it’s obvious that business over the internet are booming and still growing by the minute. So what’s the rave all about? It’s called eCommerce.
You might have heard about eCommerce once in awhile, but have you even considered it? Before anything else, let’s first know a little more about eCommerce. eCommerce is technically business ran through the use of the Internet. Generally speaking, the use of the internet ain’t the only technology that brings eCommerce to life, but it is undeniably part of the whole process.
To make things clearer, eCommerce can be better understood as the buying and selling of different products and services with the use of the Internet and other forms of technology. In short, internet is its center for transaction.
How does it work? eCommerce can consists of the following:
• Internet Marketing- consists of product over-all packaging and marketing it all over the Internet, where you can target consumers and potential consumers
• Online Transaction Processing- it is when consumers put bids or orders for your product
• Electronic Data Interchange- when the order has been made, information’s are exchanged between the buyer and the provider such as personal information & credit card number.
• Electronic Funds Transfer- the mode of payment that has been agreed upon by both parties
There are other factors that contribute to the whole process of eCommerce like the actual shipment, and Inventory’s on the part of the Providers. As mentioned, there are other forms of technology that aids in making eCommerce possible, like the use of credit cards, ATM’s, & Telephone Banking.
eCommerce success can be attributed to the growing trend of the widely used Internet service. We are indeed undeniably living in a world where everything is run by the World Wide Web- where everything is literally just one click away.
But there is still the unquestionable hesitation looming in the air. We can’t blame people from shying away from this trend. The Internet- is and still will be- an unsecured world. There is always the question of security when it comes to the World Wide Web- it is still considered an Imperfect Technology after all.
The non-stop problems arising from identity theft is only but one problem that raises concern among consumers. When it comes to eCommerce, it’s no question that in order to make the transaction possible, certain personal information are needed to be divulged for it to be successful. And that, in itself is a problem. There is no assurance that your information would stay confidential. Today, in a world where almost everything is virtual, even criminals are adapting to the change.
But despite the haters, eCommerce is indisputably a successful venture for businesses, and is still a growing industry today and in the years to come.
When you are running an online business that is popular, and you have a lot of information or products, it can start to get pretty cluttered and confusing. Many successful businesses run into this issue and few know how to handle it properly. If you are dealing with an excess of information or products and your customers are confused about what you have to offer, it may be time to consider opening up more than one site. Here are a few examples of how you can implement this quickly and easily.
1. Micro Sites. Many large companies have utilized this technique with great success. Whenever they are launching a new product or they need to highlight an existing product, they create what is called a micro site. This means that the particular site is devoted to that one product or service. This allows consumers to focus on that product and makes it easier to promote. Typically, a micro site will have a URL that matches the name of the product or service to make it easier to find and promote.
Micro sites can be very helpful for a big product launch, or if you are running a large ad campaign. Typically, if you have a lot of different products, and you’re promoting one of them heavily, it can be confusing for customers. They may be directed to your site, but they don’t know where to look to find the product or information they are interested in. When you can send a customer right to the special microsite, it makes it a lot easier.
Even though the microsite may be separate from your regular site, it is still important to carry over your branding and to make sure that the site is designed well. One great provider of website design for the UK, Canada and the US is the Royal Atlantis Group. They offer numerous design services and can assist companies in building microsites, custom applications and full websites.
2. Specific Stores for Lines of Products. For this example, we’ll use a store that has many different items, such as books, household appliances and apparel. If they are all thrown together on one site, it can be a bit crowded and confusing. The more products you add for any of the categories, the more convoluted the whole store can become. If you need customers to focus on something, sometimes it helps to have separate stores for each product line. You can find ways of integrating all the stores into one cart, while still making it easy to promote or focus on one category.
In many cases, having more than one website can be very beneficial. You’re making it easier for search engines to find new keywords for better indexing of your site and you’re increasing your chances of discovery. Promotional campaigns are usually made much easier by having more than one site and you can better gauge their overall effectiveness when they are separate.
Disclaimer: The information in this Press Release includes certain “forward-looking” statements within the meaning of the Safe Harbor provisions of Provincal and Federal Laws. The public is cautioned that such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties, including the future financial performance of the company. Although the company believes that the expectations reflected in its forward-looking statements are reasonable, it can give no assurance that such expectations or any of its forward-looking statements will provide to be correct. Factors that could cause results to differ include, but are not limited to successful performances of internal plans, the impact of competitors, and general economic risks and uncertainties.
For additional information on the website design and development services of Royal Atlantis Group, visit their website at www.royalatlantisgroup.com
