Derek Rogers asked:
There is a mighty bitter irony which is hindering the Web 2.0 revolution. Web 2.0 holds the key to change social organisation and the place where it is being left unturned is the place where it could be most useful – in the corporation.
Most corporate culture is characterised by hierarchies and managed from the top. Suggesting ‘Facebook Fridays’ would be anathema to most large companies. There are indeed some employees already being fired when they are found ‘Facebooking’ their friends instead of crunching the numbers.
Social online platforms have revolutionised the interaction between people, they build social clout, even afford some people fame and fortune. However, when Web 2.0 social technologies invade corporate bureaucracies, they are seen as invasive and a threat.
The main point of social networking is that it is open and honest and puts the information in the public domain. The thinking behind corporate bureaucracies is completely the opposite. I.e. only some people have all the information (people at the top) and the rest have only fragments.
Aficionados of Web 2.0 believe that there will be a social revolution and it will change this corporate mindset. There are many words used to describe this: virtual corporation, open innovation, distributed co-creation, bottom-up management, networked organisation and so on. When Web 2.0 does get a grip the biggest impact in these corporations will be transference of power towards employees and consumers.
The Web as we know it now is only a seed of the web of the future. The first signs of Web 2.0 are starting to appear and we will see in the coming years how that seed will grow and develop. The Web will be understood as a transport system, the highway where interactivity happens and speeds along.
Non-interactive websites limit users to viewing the information that is provided to them whereas a Web 2.0 website gives the user the possibility of interacting with other users and to change website content.
As the world is tightening its global belt, the idea of the low cost Web 2.0 is becoming more and more attractive. Tight budgets could be beneficial to the smaller Web 2.0 users as companies strive to move on from the major IT companies.
For corporations, Web 2.0 is a platform for business. For marketers, it is a tool for communications, for journalists, a platform for new media, for IT experts, a platform for software development. Whoever and whatever you are, it is the exciting way forward.
Technological change is increasing, challenging the 21st century organisations, which still tend to adopt progress in the corporate way. Modern technology is forging ahead and we are very fortunate that, given present day challenges, we have tools at our fingertips that our predecessors could not possibly imagine.
Web 2.0 offers one of the most powerful ways we presently have at our fingertips to regroup, reorganise and systematically improve what we’re doing in terms of private enterprise, government and public service. This is a very exciting time indeed to be in business, for better or worse, for richer… for richer.
Free Quote
There is a mighty bitter irony which is hindering the Web 2.0 revolution. Web 2.0 holds the key to change social organisation and the place where it is being left unturned is the place where it could be most useful – in the corporation.
Most corporate culture is characterised by hierarchies and managed from the top. Suggesting ‘Facebook Fridays’ would be anathema to most large companies. There are indeed some employees already being fired when they are found ‘Facebooking’ their friends instead of crunching the numbers.
Social online platforms have revolutionised the interaction between people, they build social clout, even afford some people fame and fortune. However, when Web 2.0 social technologies invade corporate bureaucracies, they are seen as invasive and a threat.
The main point of social networking is that it is open and honest and puts the information in the public domain. The thinking behind corporate bureaucracies is completely the opposite. I.e. only some people have all the information (people at the top) and the rest have only fragments.
Aficionados of Web 2.0 believe that there will be a social revolution and it will change this corporate mindset. There are many words used to describe this: virtual corporation, open innovation, distributed co-creation, bottom-up management, networked organisation and so on. When Web 2.0 does get a grip the biggest impact in these corporations will be transference of power towards employees and consumers.
The Web as we know it now is only a seed of the web of the future. The first signs of Web 2.0 are starting to appear and we will see in the coming years how that seed will grow and develop. The Web will be understood as a transport system, the highway where interactivity happens and speeds along.
Non-interactive websites limit users to viewing the information that is provided to them whereas a Web 2.0 website gives the user the possibility of interacting with other users and to change website content.
As the world is tightening its global belt, the idea of the low cost Web 2.0 is becoming more and more attractive. Tight budgets could be beneficial to the smaller Web 2.0 users as companies strive to move on from the major IT companies.
For corporations, Web 2.0 is a platform for business. For marketers, it is a tool for communications, for journalists, a platform for new media, for IT experts, a platform for software development. Whoever and whatever you are, it is the exciting way forward.
Technological change is increasing, challenging the 21st century organisations, which still tend to adopt progress in the corporate way. Modern technology is forging ahead and we are very fortunate that, given present day challenges, we have tools at our fingertips that our predecessors could not possibly imagine.
Web 2.0 offers one of the most powerful ways we presently have at our fingertips to regroup, reorganise and systematically improve what we’re doing in terms of private enterprise, government and public service. This is a very exciting time indeed to be in business, for better or worse, for richer… for richer.
Free Quote
What is Web 3.0 and Why Should I Care?
Tuesday, August 24th, 2010Maybe you shouldn’t.
Let’s cut to the chase. When Web 2.0 was introduced as a concept, the “marketects” jumped on it and decided that everything new that related to the web was Web 2.0. In reality the term was coined by Dale Dougherty, an O’Reilly executive, and O’Reilly used the term as a brand for a line of successful conferences – and hence it became a trademark. I’m not sure if anyone claims ownership of Web 3.0 or whether O’Reilly can darken the sky with lawyers if you arrange a Web 3.0 conference, but let’s get back to Web 2.0 rather than go into that.
The term “Web 2.0″ was invented to describe the new wave of dot com companies, from Google onwards, that became highly valuable after the dot com collapse. The majority of those companies implemented social networking applications (which could also be described as Telecomms applications) because they involved person-to-person (P2P) or group collaboration. All of this made sense until some marketects decided, on the basis of nothing at all, that rich interfaces and web services were also Web 2.0.
Web 3.0 is the Semantic Web
So let’s get it straight from the get go. If Web 3.0 means anything at all, it means the semantic web. That’s the accepted meaning. If O’Reilly wants to dispute this (legally or otherwise) then I suggest they take issue with Project10x, a company that has produced a Web 3.0 Manifesto, which speaks of nothing other than Semantic Technologies. I’ll do a Q&A on the Semantic Web in a posting in the next week or so, but right now let me just say a few simple things.
The hype phase for the semantic web is upon us. I’m now getting inundated with email about semantic this-and-that and I keep running into software that claim to be “semantic” and hence “can leap tall buildings in a single bound” Right now there is no killer application for semantic technology. Some commentators say it’s web search. I say “merde du taureau.” Semantic Technology is Artificial Intelligence. At least some people claim that it’s AI, which is normally enough to sink a technology without trace. However, it isn’t AI. Reasoning has nothing to do with it. There are some useful applications of Semantic Technology. I’ve written about one here. It has found a good area of application – advertising. The Semantic Web will not destroy Google. Facebook stands a better chance of destroying Google than the Semantic Web. If any start-up company does produce a compelling semantic search capability, Google will buy them.
I read through the Web 3.0 Manifesto and, basically, I didn’t buy much of what it was saying. It was telling the usual silver-bullet-vast-ROI story. For example, let me quote:
“Semantic solutions deploy rapidly, incrementally, iteratively, and flexibly, resulting in lower exposure and faster time to value.”
What can I say? I’m glad I only read it and didn’t step in it.
The problem is that the manifesto talks in vague generalities. The reality is that semantic technologies can improve the act of filtering in many situations because they can guess at meaning better. If you build that into some systems it will make a difference, and in some contexts it may make a significant difference.
But in many situations, the current level of semantics of the system are adequate. For instance most
Tags: Chase, Commentators, Dale Dougherty, Dot Com Collapse, Google, Group Collaboration, Hype, Killer Application, Lawyers, Manifesto, Merde, Networking Applications, New Wave, O Reilly, P2p, Person To Person, Robin Bloor, Semantic Web, Social Networking, Tall Buildings, Term Web
Posted in Internet And Businesses Online | 5 Comments »
Drupal Web Design
Tuesday, August 24th, 2010Drupal web designs are considered a better option over the conventional designing and web development. Many e commerce companies across the world offer with Drupal CMS customization services that help in developing a better and technically advanced site. Amongst these, Indian software development and E Commerce Company are considered as the best option. Here there are many companies offering with Drupal website design services, which are the best in the industry.
Before we talk further, let us quickly understand what Drupal is all about. Drupal is an open source program that popular social networking media features like adding friends, tagging, viewing member profiles, adding comments or having discussion on forums. By using Drupal one can build dynamic websites, completely manage content management systems and also provide support for Web 2.0 technologies like AJAX. For designers, this is program is like a wish granted. Easily designer can use the administration panel o select the theme available and prepare logo, title, slogan, etc. With complete ease, they can play with colors and give it a vivacious look.
Even they have the option of easily modifying the CSS, HTML content on the site, templates by using the snippets (it is a programming term used for defining small region of re-usable source code or text). In addition to this, it has some commanding extensions, known as modules, which helps in creating templates with customized panels, and fields for common layout. If one is familiar with PHP development then designers can create custom modules as well.
Some of the features of Drupal web design are:
* Browser Based Interfaces – This means that easily one can modify the content and update the site.
* Availability of Taxonomy module – Now with the availability of taxonomy module In Drupal, it is not difficult to categorize and organize the content in a tree structure. This helps in easy search of content.
* Generation of search engine friendly unique resource locator (url).
* Aggregator – With the help of aggregator feature, one can gather news, articles from other sites. Hence, one can include the supportive content easily.
* Comprehensive reporting details – The special in built reporting module provides the administrator the authority to view performance report of the website. This includes event logs, ranking, visits, sales data, etc.
* Multi language support – Easily different languages can be supported with the help of Drupal. Therefore, you can get your site designed and use this feature to reach international audience.
For more features and advantages of Drupal web design and Drupal solutions India, visit http://www.open-source-development.com/
Free Quote Today
Tags: Administration Panel, Commerce Companies, Commerce Company, Content Generation, Content Management Systems, Creating Templates, Custom Modules, Customization Services, Drupal Cms, Dynamic Websites, Indian Software Development, Logo Title, Media Features, Member Profiles, Networking Media, Open Source Program, Site Templates, Social Networking, Tree Structure, Web Designs
Posted in Design|Outsource | 1 Comment »