Fortune Magazine stated “financially speaking, Web 2.0 has been a total bust”. Companies like MySpace and Facebook have loyal followers, but the money is not exactly rolling in. MySpace has posted $6 million in revenue for 2008, falling far short of the $5 billion dollar Target for the site. Even Google hasn’t figured out how to make Money with YouTube after paying $1.65 billion for it two years ago.
“Web 2.0″ is a term that tech publisher Tim O’Reilly coined five years ago to describe a new wave of Internet innovation that lets publishers publish and share content. Yet, 2008 was a big disappointment for social media companies, and twitter was the last company to really change the game in 2007. So even though sites have changed the way that we interact with the Web, Web 2.0 has still failed to deliver new ways to cash in over Web 1.0.
So in steps Web 3.0, what makes Web 3.0 different? One way to look at it is Web 3.0 is the box containing semantic Web, which is a box that contains linked data. You could say that Web 3.0 is like a synonym for the semantic Web.
Using the linking ability of Web 3.0 or linked data from the semantic Web is a technique that the Streamline Funnel System headed by Paul Birdsall is planning to use so that they can filter analyze and transform data in a way that’s much easier than developing an advanced algorithm like so many have done in the past.
Hoping to capitalize on the new launch of the Web 3.0, The Streamline Funnel System is hoping to use it to dig through the information overload that is propagated by the Internet, giving them the ability to break the old traditions of just linking one site to another.
They will be developing linked structured data that is more machine-readable carrying the semantic information in a much better format, paving the way for true semantic Web. So even though a linked data format doesn’t create smart data, it will enable it in a way which gives a technology that the Streamline Funnel System has developed to take this unstructured data and structure it to focus their attention on a target groups to market to.
With the Streamline Funnel System, becoming one of the first Internet applications to use web 3.0 to generate a brand-new marketing technique it should be noted, the term Web 3.0 is really an amorphous term that really shouldn’t be used to describe the system that they are using, although it is clear that it is a new way of using structured data and marketing techniques, paving the way for a new semantic Web in the future.
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