For Immediate Release

Do You Need More Than One Company Site?

When you are running an online business that is popular, and you have a lot of information or products, it can start to get pretty cluttered and confusing. Many successful businesses run into this issue and few know how to handle it properly. If you are dealing with an excess of information or products and your customers are confused about what you have to offer, it may be time to consider opening up more than one site. Here are a few examples of how you can implement this quickly and easily.

1. Micro Sites. Many large companies have utilized this technique with great success. Whenever they are launching a new product or they need to highlight an existing product, they create what is called a micro site. This means that the particular site is devoted to that one product or service. This allows consumers to focus on that product and makes it easier to promote. Typically, a micro site will have a URL that matches the name of the product or service to make it easier to find and promote.

Micro sites can be very helpful for a big product launch, or if you are running a large ad campaign. Typically, if you have a lot of different products, and you’re promoting one of them heavily, it can be confusing for customers. They may be directed to your site, but they don’t know where to look to find the product or information they are interested in. When you can send a customer right to the special microsite, it makes it a lot easier.

Even though the microsite may be separate from your regular site, it is still important to carry over your branding and to make sure that the site is designed well. One great provider of website design for the UK, Canada and the US is the Royal Atlantis Group. They offer numerous design services and can assist companies in building microsites, custom applications and full websites.

2. Specific Stores for Lines of Products. For this example, we’ll use a store that has many different items, such as books, household appliances and apparel. If they are all thrown together on one site, it can be a bit crowded and confusing. The more products you add for any of the categories, the more convoluted the whole store can become. If you need customers to focus on something, sometimes it helps to have separate stores for each product line. You can find ways of integrating all the stores into one cart, while still making it easy to promote or focus on one category.

In many cases, having more than one website can be very beneficial. You’re making it easier for search engines to find new keywords for better indexing of your site and you’re increasing your chances of discovery. Promotional campaigns are usually made much easier by having more than one site and you can better gauge their overall effectiveness when they are separate.

For additional information on Royal Atlantis Group Ltd - contact the company at 1-877-793-0269 or visit their website at www.royalatlantisgroup.com