For Immediate Release

How to Know When It's Time To Redesign Your Website

Once you’ve gone to the trouble of designing a website, the last thing you want to think about is redesigning it. However, in order to be successful with your online business, you’re going to need to stay on top of new trends, monitor how well your current design is doing and find ways to improve your business. In some cases, this means collecting information from analytics to see what you could be doing differently. This helps you create a site that is stronger and more effective. Let’s take a look at a few of the warning signs that your site may need a redesign.

1. Customer complaints. One of the most obvious hints that you need to redesign your site will be if you get consistent complaints. For example, if you get a lot of email about trying to locate specific products, or emails that state that your site is malfunctioning, hard to navigate or somehow offensive to the eye, this is a very good sign that you will need to go through a redesign.

2. Your sales figures are dropping. If you have noticed a drop in sales figures, and customers just don’t seem interested in what you have to offer, you may need to find a way to get their attention again. Highlighting different products is a great way to accomplish this, but it may not be enough. Sometimes, adding a completely new design or extra features is what it takes to get those sales figures back where they should be.

3. Your repeat business has declined. If your site always looks the same, this gives visitors the impression that you have nothing new to offer. We’re not saying that you need to completely redesign your site every month, but if it has been awhile, you should definitely consider making a change. Just remember to keep your branding intact when redesigning so you don’t lose all of that hard work you put into building up your brand.

4. Your error logs are showing an increase in broken images or links. It’s a good idea to go through your error logs periodically to see what is going wrong with your site. If you are seeing a lot of 404’s or “image does not exist,” this is a sign that there are a few things on your site that are not functioning as they should be. An redesign can address these issues.

5. You have not met your goals. Sometimes, when a site fails to perform as expected, design flaws may be to blame. A redesign can help you refocus your goals and find new ways of meeting them.

If you did not have a professional design the first time around, you may want to consider hiring a company to do the work for you. For website design in Canada, the Royal Atlantis Group is a great choice. They’ve worked with hundreds of companies to help them fine tune their internet presence and improve their sales.

For additional information on Royal Atlantis Group Ltd - contact the company at 1-877-793-0269 or visit their website at www.royalatlantisgroup.com